{"id":4460,"date":"2023-09-24T11:49:10","date_gmt":"2023-09-24T10:49:10","guid":{"rendered":"https:\/\/avispl.com\/mx\/?post_type=case-study&#038;p=4460"},"modified":"2025-02-14T11:41:33","modified_gmt":"2025-02-14T16:41:33","slug":"standard-life-innovation-lab-case-study","status":"publish","type":"case-study","link":"https:\/\/avispl.es\/en\/resources\/case-studies\/standard-life-innovation-lab-case-study\/","title":{"rendered":"Standard Life Innovation Lab Case Study"},"content":{"rendered":"\n<section class=\"hero page-block hero--x-small\">\n    \n                        <div class=\"hero__content\">\n                <div class=\"container\">\n                                                               <h1 data-splitting=\"words\">Standard Life Innovation <br \/>\r\nLab Case Study<\/h1>\n                    \n                    \n                    \n                    <button class=\"hero__scroll scroll-btn scroll-btn--o scroll-to-main\"\n\t\t\t\t        aria-label=\"Scroll to bottom of the hero section\"\n\t\t\t\t        title=\"Scroll to bottom of the hero section\">\n\t\t\t\t\t    <span class=\"sr-only\">Scroll to bottom of the hero section<\/span>\n\t\t\t\t\t<\/button>\n                <\/div>\n            <\/div>\n            <\/section>\n<div id=\"main-content\"><\/div>\n\n\n\n<section    class=\"image-text-columns page-block image-text-columns--grid-icon\"\n    role=\"region\"\n    aria-labelledby=\"image-text-columns-heading\">\n\n\t<div class=\"container\">\n        \n        <div class=\"image-text-columns__image\">\n\t\t    <img loading=\"lazy\" decoding=\"async\" width=\"1981\" height=\"1486\" src=\"https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2025\/01\/Standard-Life-VideoWall.jpg\" class=\"attachment-full size-full\" alt=\"In a modern conference room, attendees sit facing a large screen with circular icons, surrounded by gray walls and windows.\" srcset=\"https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2025\/01\/Standard-Life-VideoWall.jpg 1981w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2025\/01\/Standard-Life-VideoWall-300x225.jpg 300w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2025\/01\/Standard-Life-VideoWall-1024x768.jpg 1024w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2025\/01\/Standard-Life-VideoWall-768x576.jpg 768w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2025\/01\/Standard-Life-VideoWall-1536x1152.jpg 1536w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2025\/01\/Standard-Life-VideoWall-125x94.jpg 125w\" sizes=\"auto, (max-width: 1981px) 100vw, 1981px\" \/>\t\t<\/div>\n\n\n                    <div class=\"image-text-columns__cols\">\n                                    <div class=\"text-col\">\n                        <h4 class=\"h6\">Organization<br \/>\r\n<\/h4>\n                        <p><p>Standard Life<\/p>\n<\/p>\n                    <\/div>\n                                    <div class=\"text-col\">\n                        <h4 class=\"h6\">Location<\/h4>\n                        <p><p>Edinburgh, UK<\/p>\n<\/p>\n                    <\/div>\n                                    <div class=\"text-col\">\n                        <h4 class=\"h6\">Market<\/h4>\n                        <p><p>Financial Services<\/p>\n<\/p>\n                    <\/div>\n                                    <div class=\"text-col\">\n                        <h4 class=\"h6\">Solutions<\/h4>\n                        <p><p>Planar, Crestron, Vaddio, Shure, Samsung, QSC, Poly.<\/p>\n<\/p>\n                    <\/div>\n                            <\/div>\n        \t<\/div>\n<\/section>\n\n\n\n<section class=\"intro-image-text page-block intro-image-text--cobalt\" role=\"region\">\n\t<span class=\"intro-image-text__bg\"><span class=\"intro-image-text__bg__inner\"><\/span><\/span>\n\t<div class=\"container\">\n\t\t<div class=\"intro-image-text__image\">\n\t\t    <img loading=\"lazy\" decoding=\"async\" width=\"529\" height=\"331\" src=\"https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2023\/09\/standard-life-529x331-2.png\" class=\"attachment-full size-full\" alt=\"Create a logo featuring dark blue text Standard Life with a yellow triangular accent at the top right, underlined by Part of Phoenix Group on a pale blue background.\" srcset=\"https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2023\/09\/standard-life-529x331-2.png 529w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2023\/09\/standard-life-529x331-2-300x188.png 300w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2023\/09\/standard-life-529x331-2-125x78.png 125w\" sizes=\"auto, (max-width: 529px) 100vw, 529px\" \/>\t\t<\/div>\n\n\t\t<div class=\"intro-image-text__text\">\n                        \t<h3 class=\"h3\">Mission<\/h3>\n                                    \t<div class=\"body-content\">\n                \t<p>Phoenix Group acquired Standard Life Europe, part of a nearly 200-year-old brand, in 2018. Ensuring a successful organisational transformation meant creating a new, flexible, work environment where diverse groups of users could meet, collaborate, and co-create. To help the new organisation reinvent customer and employee experience, there was a need to design and integrate a new collaborative space for Standard Life to create and deploy solutions for clients, advisors, and partners, setting the industry standard for financial innovation.<\/p>\n                <\/div>\n                        \n        <\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"image-text-new page-block image-text-new--sm image-text-new--r\" role=\"region\">\n\t<div class=\"container\">\n\t\t<div class=\"image-text-new__image\">\n\t\t\t\t\t\t\t<a class=\"image-text-new__image__wrap\" data-fancybox href=\"https:\/\/player.vimeo.com\/video\/1020676587\"  data-type=\"iframe\">\n\t\t\t\t    <img loading=\"lazy\" decoding=\"async\" width=\"1931\" height=\"1448\" src=\"https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2025\/01\/SL_AVI_Downstream_Web_014.jpg\" class=\"attachment-full size-full\" alt=\"Group at conference table with laptops; one stands by screens, two on video call. Modern, well-lit meeting room.\" srcset=\"https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2025\/01\/SL_AVI_Downstream_Web_014.jpg 1931w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2025\/01\/SL_AVI_Downstream_Web_014-300x225.jpg 300w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2025\/01\/SL_AVI_Downstream_Web_014-1024x768.jpg 1024w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2025\/01\/SL_AVI_Downstream_Web_014-768x576.jpg 768w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2025\/01\/SL_AVI_Downstream_Web_014-1536x1152.jpg 1536w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2025\/01\/SL_AVI_Downstream_Web_014-125x94.jpg 125w\" sizes=\"auto, (max-width: 1931px) 100vw, 1931px\" \/>\t\t\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"image-text-new__text\">\n                        \t<h3 class=\"h2\">Solution<\/h3>\n                                    \t<div class=\"body-content\">\n                \t<p>The Innovation Lab is an immersive journey that adapts to offer bespoke experiences when solutions are explored with customers. Working with global experiential design firm Downstream, AVI-SPL deploy a flexible technology experience to support a wide range of content presentations across various touchpoints, allowing visitors to explore solutions matched to their needs. The Content Management system (CMS) allows Lab Managers to create and schedule engagements relevant to the brand and audience.<\/p>\n<p>The Lab, a first of its kind for the brand, has enjoyed enormous success since its official launch in 2022. Standard Life has publicly stated they are looking to roll-out its groundbreaking Edinburgh Innovation Lab to other locations after it proved a big hit with clients.<\/p>\n                <\/div>\n                                            <\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"image-text-new page-block image-text-new--sm image-text-new--dark\" role=\"region\">\n\t<div class=\"container\">\n\t\t<div class=\"image-text-new__image\">\n\t\t\t\t\t\t\t<div class=\"image-text-new__image__wrap\">\n\t\t\t\t    <img loading=\"lazy\" decoding=\"async\" width=\"1927\" height=\"1445\" src=\"https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2025\/01\/SL_AVI_Downstream_Web_015.jpg\" class=\"attachment-full size-full\" alt=\"Woman presents in office, pointing at graphs on digital screen; whiteboard with Agenda nearby.\" srcset=\"https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2025\/01\/SL_AVI_Downstream_Web_015.jpg 1927w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2025\/01\/SL_AVI_Downstream_Web_015-300x225.jpg 300w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2025\/01\/SL_AVI_Downstream_Web_015-1024x768.jpg 1024w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2025\/01\/SL_AVI_Downstream_Web_015-768x576.jpg 768w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2025\/01\/SL_AVI_Downstream_Web_015-1536x1152.jpg 1536w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2025\/01\/SL_AVI_Downstream_Web_015-125x94.jpg 125w\" sizes=\"auto, (max-width: 1927px) 100vw, 1927px\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"image-text-new__text\">\n                        \t<h3 class=\"h3\">THE SPACES<\/h3>\n                                    \t<div class=\"body-content\">\n                \t<p>The Guest Lounge sets a warm and welcoming environment for clients to relax before the engagement begins. The Welcome Wall 86\u201d LCD display showcases personalised welcome messaging, including brand updates and tailored content.<\/p>\n<p>As visitors are guided through the Lab\u2019s entrance doors visitors they are met with a gesture-enabled \u2018black mirror\u2019 screen that comes to life and tells human stories of inspiration through compelling data visualizations. This is a portrait mounted 75\u201d, large\u2010format display installed behind a 2\u2010way mirror with a camera used to augment a transformative digital experience over the visitors in front of the Reflection Mirror. On the back of the glass is a capacitive touch film that provides touch functionality while maintaining the integrated audio visual installation within the millwork.<\/p>\n                <\/div>\n                                            <\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"image-text-new page-block image-text-new--sm image-text-new--r\" role=\"region\">\n\t<div class=\"container\">\n\t\t<div class=\"image-text-new__image\">\n\t\t\t\t\t\t\t<div class=\"image-text-new__image__wrap\">\n\t\t\t\t    <img loading=\"lazy\" decoding=\"async\" width=\"1981\" height=\"1486\" src=\"https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2025\/01\/SL_AVI_Downstream_Web_019.jpg\" class=\"attachment-full size-full\" alt=\"A woman in black interacts with a large touchscreen display in an office, touching images and documents.\" srcset=\"https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2025\/01\/SL_AVI_Downstream_Web_019.jpg 1981w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2025\/01\/SL_AVI_Downstream_Web_019-300x225.jpg 300w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2025\/01\/SL_AVI_Downstream_Web_019-1024x768.jpg 1024w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2025\/01\/SL_AVI_Downstream_Web_019-768x576.jpg 768w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2025\/01\/SL_AVI_Downstream_Web_019-1536x1152.jpg 1536w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2025\/01\/SL_AVI_Downstream_Web_019-125x94.jpg 125w\" sizes=\"auto, (max-width: 1981px) 100vw, 1981px\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"image-text-new__text\">\n                                    \t<div class=\"body-content\">\n                \t<p>Introductions for the day takes place at the Launch Wall, 100\u201d touch enabled LCD display. The session agenda is tailored to the needs of the visitor group, and discussions focus on the voice of the customer and the goals of the engagement.<\/p>\n<p>Through the main hallway, is the interactive Community Wall, allowing visitors to explore content about the history, company partnerships and the community on a 3 x 55\u201d touch enabled display content experience.<\/p>\n                <\/div>\n                                            <\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"image-text-new page-block image-text-new--sm image-text-new--dark\" role=\"region\">\n\t<div class=\"container\">\n\t\t<div class=\"image-text-new__image\">\n\t\t\t\t\t\t\t<div class=\"image-text-new__image__wrap\">\n\t\t\t\t    <img loading=\"lazy\" decoding=\"async\" width=\"1981\" height=\"1486\" src=\"https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2025\/01\/SL_AVI_Downstream_Web_003.jpg\" class=\"attachment-full size-full\" alt=\"A group of four in a modern office; one points to a screen amid wooden panels, greenery, and glass, fostering collaboration.\" srcset=\"https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2025\/01\/SL_AVI_Downstream_Web_003.jpg 1981w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2025\/01\/SL_AVI_Downstream_Web_003-300x225.jpg 300w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2025\/01\/SL_AVI_Downstream_Web_003-1024x768.jpg 1024w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2025\/01\/SL_AVI_Downstream_Web_003-768x576.jpg 768w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2025\/01\/SL_AVI_Downstream_Web_003-1536x1152.jpg 1536w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2025\/01\/SL_AVI_Downstream_Web_003-125x94.jpg 125w\" sizes=\"auto, (max-width: 1981px) 100vw, 1981px\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"image-text-new__text\">\n                                    \t<div class=\"body-content\">\n                \t<p>The Collaboration Space supports flexible, client-tailored agendas. A massive interactive 3 x 3 165\u201d LCD engage wall \u2013 comprised by 55\u201d touch enabled displays \u2013 provides presenters with the freedom to navigate content in a non-linear way. Primary content is delivered from a content workstation located in the AV headend that is driven via the embedded multi\u2010touch functionality on the display. Other functionality includes Vaddio AV Bridge with Dual PTZ camera configuration and Crestron touch panel for in\u2010room control. This space is also used for the session wrap-up and takeaways at the end of the day.<\/p>\n<p>The Agile Studio is a modern, flexible working environment where visitors can see work-in-progress solutions in real time. At the front of the room is a 100\u201d LCD touch enabled display with Vaddio VC camera and Crestron control panel. Along the side wall of the space is the Future Whiteboard \u2013 a digital 135\u201d digital canvas for a truly collaborative touch experience, powered by Panasonic projection. Also supporting collaboration in this space is a Samsung Flip and a mobile display with Poly VC endpoint adding even more options for remote participants to feel part of the sessions.<\/p>\n                <\/div>\n                                            <\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"content page-block\" role=\"region\">\n\t<div class=\"container\">\n\t\t<div class=\"body-content\">\n\t\t\t<p>The Demo Bar allows demonstrations of market-ready solutions across various mobile phone and tablet devices, connected to three displays for a better viewing experience. Each of the three screens has an HDMI input directly below extended back to a DM matrix that allows for routing of any device to any\/all displays. Additionally, one AirMedia 200 is available for wireless sharing of content to the displays via the DM. A local Crestron touch panel provides presenter control of source management.<\/p>\n<p>The Immersion Corner is home to an AR\/VR experience which is an extension of the Demo Wall. The room consists of a 55\u2010inch 4k display used for demos driven with a local wireless keyboard and mouse. In addition, (2) VR systems are utilized by visitors to explore the latest Standard Life demos driven on dual laptops. Content to the 55\u2010inch 4k display delivered from a content workstation located in the AV headend.<br \/>\nThe AV headend system is made up of multiple four\u2010post equipment racks accommodating 44 rack units (RU) of space which houses the backend hardware to support each AV system.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"testimonial-carousel page-block\" role=\"region\">\n\t<div class=\"container\">\n                    <div class=\"testimonial-carousel__slider swiper\">\n            \t<div class=\"swiper-wrapper\">\n\t                \t                    <div class=\"swiper-slide quote-slide\">\n\n\t                       <p class=\"quote-slide__quote\">\u201cWorking with Downstream and AVI-SPL to create what we have today was a fantastic experience and a true partnership. The team brought specialism and skill to create a truly immersive experience.\u201d<\/p>\n\t                       <div class=\"quote-slide__footer\">\n\t                       \t\t<p class=\"quote-slide__footer__name\">Claire Moody<\/p>\t                       \t\t<p class=\"quote-slide__footer__bio\">Head of Innovation Lab<\/p>\t                       <\/div>\n\n\t                    <\/div>\n\t                \t            <\/div>\n            <\/div>\n\n\n            <div class=\"base-slider__footer\">\n                <div class=\"swiper-buttons swiper-buttons--w\">\n                    <button class=\"swiper-button-prev\" aria-label=\"Previous Slide\"><\/button>\n                    <button class=\"swiper-button-next\" aria-label=\"Next Slide\"><\/button>\n                <\/div>\n\n                <div class=\"swiper-pagination swiper-pagination--w\"><\/div>\n            <\/div>\n        \t<\/div>\n<\/section>\n\n\n\n<section class=\"content page-block\" role=\"region\">\n\t<div class=\"container\">\n\t\t<div class=\"body-content\">\n\t\t\t<div class=\"et_pb_module et_pb_text et_pb_text_15 et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<h3>Impact<\/h3>\n<\/div>\n<\/div>\n<div class=\"et_pb_module et_pb_text et_pb_text_16 unordered-list-simple et_pb_text_align_left et_pb_bg_layout_light\">\n<div class=\"et_pb_text_inner\">\n<p>The Innovation Lab is being used to identify pressing customer challenges and showcase and collaborate on proposition development with workplace clients.<\/p>\n<p>But it has also opened up additional opportunities for the business in supporting emerging FinTech firms and entrepreneurs particularly with a focus on sustainability and DEI. The Innovation Lab has become home of Phoenix Group\u2019s Innovation Forum, in collaboration with strategic partners FinTech Scotland and the TCS COIN network. The Innovation Forum invites enterprises and entrepreneurs, through FinTech networks, to pitch their solutions on using technology to address wider challenges around member vulnerability- including digital literacy and financial inclusion.<\/p>\n<\/div>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"image-text-new page-block page-block--padding-no-top image-text-new--sm image-text-new--r\" role=\"region\">\n\t<div class=\"container\">\n\t\t<div class=\"image-text-new__image\">\n\t\t\t\t\t\t\t<div class=\"image-text-new__image__wrap\">\n\t\t\t\t    <img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"456\" src=\"https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2023\/09\/AVAwards-Project-finalists-Neon-1-620x330-3.png\" class=\"attachment-full size-full\" alt=\"Graphic with pink border: AV Awards 2023 - 25 Years Anniversary. Nov 3, Evolution London. Your Project Finalists Revealed.\" srcset=\"https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2023\/09\/AVAwards-Project-finalists-Neon-1-620x330-3.png 640w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2023\/09\/AVAwards-Project-finalists-Neon-1-620x330-3-300x214.png 300w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2023\/09\/AVAwards-Project-finalists-Neon-1-620x330-3-125x89.png 125w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"image-text-new__text\">\n                        \t<h3 class=\"h3\">AV Awards 2023 Finalist \u2013 Corporate Project of the Year<\/h3>\n                                    \t<div class=\"body-content\">\n                \t<p>We\u2019re delighted that this project was shortlisted at the 25th AV Awards in November 2023 as a finalist for\u00a0<a href=\"https:\/\/www.avinteractive.com\/news\/av-awards\/the-av-awards-2023-project-shortlists-have-been-unveiled-15-08-2023\/\" target=\"_blank\" rel=\"noopener\">Corporate Project of the Year!<\/a><\/p>\n<p>It\u2019s also great to see that\u00a0Downstream is a finalist in the AV Consultancy of the Year category.<\/p>\n                <\/div>\n                                            <\/div>\n\t<\/div>\n<\/section>\n","protected":false},"featured_media":4461,"template":"","class_list":["post-4460","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Standard Life Innovation Lab Case Study<\/title>\n<meta name=\"description\" content=\"Discover how AVI-SPL collaborated with global experiential design firm Downstream to create the Standard Life Innovation Lab.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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