{"id":1186,"date":"2024-12-19T00:39:25","date_gmt":"2024-12-19T00:39:25","guid":{"rendered":"https:\/\/avispl.com\/mx\/?post_type=xtg-project&#038;p=1186"},"modified":"2025-01-23T12:06:29","modified_gmt":"2025-01-23T12:06:29","slug":"chicago-bulls-madhouse-team-store","status":"publish","type":"xtg-project","link":"https:\/\/avispl.es\/en\/xtg\/our-work\/chicago-bulls-madhouse-team-store\/","title":{"rendered":"Chicago Bulls Madhouse Team Store"},"content":{"rendered":"\n<section class=\"hero page-block hero--small\">\n            <picture class=\"hero__bg\">\n            <source\n                srcset=\"\"\n                media=\"(max-width: 480px)\"\n                alt=\"Decorative image\">\n\n            <img decoding=\"async\"\n                src=\"https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image134.jpg\"\n                alt=\"Modern store interior with shoppers, digital screen showing sports images, Chicago shirts on shelves, bright lighting.\"\n                loading=\"lazy\">\n        <\/picture>\n    \n                        <div class=\"hero__content\">\n                <div class=\"container\">\n                                                               <h1 data-splitting=\"words\">Chicago Bulls <br \/>\r\nMadhouse Team Store<\/h1>\n                    \n                                            <div class=\"hero__content__text\"><p>Create unforgettable immersive experiences for customers, employees, and visitors.<\/p>\n<\/p>\n                    \n                    \n                    <button class=\"hero__scroll scroll-btn scroll-btn--o scroll-to-main\"\n\t\t\t\t        aria-label=\"Scroll to bottom of the hero section\"\n\t\t\t\t        title=\"Scroll to bottom of the hero section\">\n\t\t\t\t\t    <span class=\"sr-only\">Scroll to bottom of the hero section<\/span>\n\t\t\t\t\t<\/button>\n                <\/div>\n            <\/div>\n            <\/section>\n<div id=\"main-content\"><\/div>\n\n\n\n<section class=\"xtg-project-intro page-block\" role=\"region\">\n\t<div class=\"container\">\n\t\t<div class=\"xtg-project-intro__wrap\">\n\t\t\t\t\t\t\t<p class=\"p-lg\">Our approach<\/p>\n\t\t\t\t\t\t<div class=\"xtg-project-intro__text\">\n\t\t\t\t\t\t\t\t\t<h3>The Interactive Photo booth Experience<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"body-content\"><p>AVI-SPL helped outfit a new 10,000sq. ft. retail experience dubbed the Chicago Bulls Madhouse Team Store. Fans can explore interactive touch screens inside a technologically reinvigorated CTA train car. The car also features an interactive photo booth that allows guests to add themselves to iconic photos and share them on social media. Additionally, a large interactive timeline lets multiple fans simultaneously search through photos, videos, and fun facts about each team\u2019s history.<\/p>\n<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"video page-block video--template-2\">\n\t\t\t\t<div class=\"video__wrap\" data-id=\"video-block_7d0defaea6171fe967c250b9e32c15dc\">\n\t\t\t\t\t\t    <video\n\t\t            preload=\"metadata\"\n\t\t            poster=\"https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/Group-214-new.jpg\"\n\t\t            aria-describedby=\"video-description\"\n\t\t            class=\"accessible-video\"\n\t\t            aria-label=\"Video player\"\n\t\t            id=\"video-block_7d0defaea6171fe967c250b9e32c15dc\"\n\t\t        >\n\t\t            <source src=\"https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/11\/shutterstock_1076130974.mp4\" type=\"video\/mp4\">\n\t\t            Your browser does not support the video tag.\n\t\t        <\/video>\n\t\t        <p id=\"video-description\" class=\"sr-only\">\n\t\t            This is a video titled: . If no captions are visible, ensure they are enabled in the video player.\n\t\t        <\/p>\n\t\t        <button\n\t\t\t\t    class=\"video__wrap__play video-play-btn\"\n\t\t\t\t    aria-label=\"Play video\"\n\t\t\t\t    type=\"button\">\n\t\t\t\t    <svg width=\"84\" height=\"84\" viewBox=\"0 0 84 84\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M84 42C84 65.196 65.196 84 42 84C18.804 84 0 65.196 0 42C0 18.804 18.804 0 42 0C65.196 0 84 18.804 84 42Z\" fill=\"#F89021\"\/>\n<path d=\"M56.5882 42L34 30V54L56.5882 42Z\" fill=\"white\"\/>\n<\/svg>\n\t\t\t\t<\/button>\n\t\t    \t    <\/div>\n\t\t<\/section>\n\n\n<section    class=\"xtg-project-gallery page-block\"\n    role=\"region\"\n    aria-labelledby=\"xtg-project-gallery-heading\"\n    aria-roledescription=\"carousel\">\n\n    <div class=\"container\">\n        <div class=\"xtg-project-gallery__header\">\n            <p class=\"sub sub--lg\">Gallery<\/p>\n                            <h3 id=\"xtg-project-gallery-heading\" data-splitting=\"words\">Explore our work on the Chicago Bulls Madhouse Team Store<\/h3>\n                    <\/div>\n\n                    <div class=\"xtg-project-gallery__slider swiper\" aria-live=\"polite\">\n                <div class=\"swiper-wrapper\">\n                                           <div class=\"swiper-slide\">\n                            <div class=\"swiper-slide__img\">\n                                <img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1667\" src=\"https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image137.jpg\" class=\"attachment-full size-full\" alt=\"Person at touchscreen: Choose Your Team. Screen shows red wing, yellow element; reflection visible on the left.\" srcset=\"https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image137.jpg 2500w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image137-300x200.jpg 300w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image137-1024x683.jpg 1024w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image137-768x512.jpg 768w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image137-1536x1024.jpg 1536w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image137-2048x1366.jpg 2048w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image137-125x83.jpg 125w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/>                            <\/div>\n\n                            <a\n\t\t\t\t\t\t\t    data-fancybox=\"xtg-project-gallery\"\n\t\t\t\t\t\t\t    href=\"https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image137.jpg\"\n\t\t\t\t\t\t\t    aria-label=\"Open image gallery\"\n\t\t\t\t\t\t\t    role=\"button\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<\/a>\n                        <\/div>\n                                            <div class=\"swiper-slide\">\n                            <div class=\"swiper-slide__img\">\n                                <img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1667\" src=\"https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image135.jpg\" class=\"attachment-full size-full\" alt=\"Three people smile, interacting with a touchscreen. One in a sports jersey. Gray floor, green screen backdrop, ring light, map overhead.\" srcset=\"https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image135.jpg 2500w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image135-300x200.jpg 300w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image135-1024x683.jpg 1024w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image135-768x512.jpg 768w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image135-1536x1024.jpg 1536w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image135-2048x1366.jpg 2048w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image135-125x83.jpg 125w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/>                            <\/div>\n\n                            <a\n\t\t\t\t\t\t\t    data-fancybox=\"xtg-project-gallery\"\n\t\t\t\t\t\t\t    href=\"https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image135.jpg\"\n\t\t\t\t\t\t\t    aria-label=\"Open image gallery\"\n\t\t\t\t\t\t\t    role=\"button\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<\/a>\n                        <\/div>\n                                            <div class=\"swiper-slide\">\n                            <div class=\"swiper-slide__img\">\n                                <img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1651\" src=\"https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image140.jpg\" class=\"attachment-full size-full\" alt=\"Madhouse Team Store: Modern glass entrance, sports gear on racks; bustling shoppers inside, glossy reflective floor.\" srcset=\"https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image140.jpg 2500w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image140-300x198.jpg 300w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image140-1024x676.jpg 1024w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image140-768x507.jpg 768w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image140-1536x1014.jpg 1536w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image140-2048x1352.jpg 2048w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image140-125x83.jpg 125w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/>                            <\/div>\n\n                            <a\n\t\t\t\t\t\t\t    data-fancybox=\"xtg-project-gallery\"\n\t\t\t\t\t\t\t    href=\"https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image140.jpg\"\n\t\t\t\t\t\t\t    aria-label=\"Open image gallery\"\n\t\t\t\t\t\t\t    role=\"button\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<\/a>\n                        <\/div>\n                                            <div class=\"swiper-slide\">\n                            <div class=\"swiper-slide__img\">\n                                <img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1406\" src=\"https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image134.jpg\" class=\"attachment-full size-full\" alt=\"Modern store interior with shoppers, digital screen showing sports images, Chicago shirts on shelves, bright lighting.\" srcset=\"https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image134.jpg 2500w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image134-300x169.jpg 300w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image134-1024x576.jpg 1024w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image134-768x432.jpg 768w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image134-1536x864.jpg 1536w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image134-2048x1152.jpg 2048w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image134-125x70.jpg 125w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/>                            <\/div>\n\n                            <a\n\t\t\t\t\t\t\t    data-fancybox=\"xtg-project-gallery\"\n\t\t\t\t\t\t\t    href=\"https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image134.jpg\"\n\t\t\t\t\t\t\t    aria-label=\"Open image gallery\"\n\t\t\t\t\t\t\t    role=\"button\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<\/a>\n                        <\/div>\n                                            <div class=\"swiper-slide\">\n                            <div class=\"swiper-slide__img\">\n                                <img loading=\"lazy\" decoding=\"async\" width=\"1221\" height=\"687\" src=\"https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image136.jpg\" class=\"attachment-full size-full\" alt=\"Red Bull logo centered above Evolution of the Game; Touch to Begin below. Red-tinted basketball mosaic background.\" srcset=\"https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image136.jpg 1221w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image136-300x169.jpg 300w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image136-1024x576.jpg 1024w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image136-768x432.jpg 768w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image136-125x70.jpg 125w\" sizes=\"auto, (max-width: 1221px) 100vw, 1221px\" \/>                            <\/div>\n\n                            <a\n\t\t\t\t\t\t\t    data-fancybox=\"xtg-project-gallery\"\n\t\t\t\t\t\t\t    href=\"https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/image136.jpg\"\n\t\t\t\t\t\t\t    aria-label=\"Open image gallery\"\n\t\t\t\t\t\t\t    role=\"button\"\n\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<\/a>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n\n            <div class=\"base-slider__footer\">\n            \t <div class=\"swiper-buttons swiper-buttons--w\">\n                    <button class=\"swiper-button-prev\" aria-label=\"Previous Slide\"><\/button>\n                    <button class=\"swiper-button-next\" aria-label=\"Next Slide\"><\/button>\n                <\/div>\n\n            \t<div class=\"swiper-pagination swiper-pagination--w\"><\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n<section class=\"xtg-page-links page-block\" role=\"region\">\n    <div class=\"container\">\n\n        <div class=\"xtg-page-links__header\">\n                            <h4>What\u2019s Next?<\/h4>\n                    <\/div>\n\n                    <div class=\"xtg-page-links__grid\">\n                                    <a class=\"page-card\" href=\"https:\/\/avispl.es\/en\/xtg\/\">\n                        <div class=\"page-card__img\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"627\" height=\"753\" src=\"https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/Rectangle-208-1.jpg\" class=\"attachment-full size-full\" alt=\"Dark room with curved screens showing colorful landscapes, pink\/purple lights on the floor, black stools and stands.\" srcset=\"https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/Rectangle-208-1.jpg 627w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/Rectangle-208-1-250x300.jpg 250w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/Rectangle-208-1-104x125.jpg 104w\" sizes=\"auto, (max-width: 627px) 100vw, 627px\" \/>                        <\/div>\n                        <div class=\"child-page-card__body\">\n                            <h5>How XTG works<\/h5>\n                            <span class=\"ui-link ui-link--daffodil\"><span>Learn more<\/span><\/span>\n                        <\/div>\n                    <\/a>\n                                    <a class=\"page-card\" href=\"https:\/\/avispl.es\/en\/xtg\/our-work\/\">\n                        <div class=\"page-card__img\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"629\" height=\"753\" src=\"https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/Rectangle-209.jpg\" class=\"attachment-full size-full\" alt=\"Two people at a sleek desk in a modern room with blue lighting; screens show planes flying. High-tech, professional ambiance.\" srcset=\"https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/Rectangle-209.jpg 629w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/Rectangle-209-251x300.jpg 251w, https:\/\/avispl.es\/wp-content\/uploads\/sites\/21\/2024\/12\/Rectangle-209-104x125.jpg 104w\" sizes=\"auto, (max-width: 629px) 100vw, 629px\" \/>                        <\/div>\n                        <div class=\"child-page-card__body\">\n                            <h5>XTG Projects<\/h5>\n                            <span class=\"ui-link ui-link--daffodil\"><span>Learn more<\/span><\/span>\n                        <\/div>\n                    <\/a>\n                            <\/div>\n            <\/div>\n<\/section>\n","protected":false},"featured_media":1200,"template":"","meta":{"_acf_changed":true,"footnotes":""},"class_list":["post-1186","xtg-project","type-xtg-project","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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